Mo Salah & Mountain View - Live Bubble Free

Live Bubble-Free

Intending to spread happiness and shape communities, the Egyptian real estate developer Mountain View has launched the 'Bubble-Free' global movement.

Adrian Booth, Train & Rail Location Manager

After having the brief, Adrian offered the director a range of carriage options which could be transported to the Liverpool studio.

The production decided on a first class carriage. Arrangements were made for the transportation by road in line with the preferred dates.

The production’s art team made internal decor changes which helped create the required atmosphere.

Mark 3 carriages, such as the one chosen, are in use throughout the UK and retain a contemporary feel, perfect for this kind of work.

The Bubble-Free ad is a perfect example of the studio-based results that can be achieved filming with a static railway carriage.

Adrian Booth, +44 (0) 7907 693 477

Reconnect With Life & Friends

In the ad to launch this movement, Mountain View partnered with the iconic Mo Salah who chose to be 'Bubble-free', inspiring more people around the world to join the movement and engage in human connections.

No ads version here

In this dynamic world, living in a bubble is like living under a rock, unaware of what’s happening around you and real life and disconnected from friends and family.

Our bubbles could be social media, all-consuming hobbies, or work.

These bubbles may seem comfortable and safe but they have a negative, isolating effect.

Intending to spread happiness and shape communities, the Egyptian real estate developer Mountain View has launched the 'Bubble-Free' global movement.

Global insights show that people are becoming more isolated, which is why Mountain View launched 'Bubble-Free'; encourgaing individuals to get out of their bubbles and have more human interactions. 'Bubble-Free' also reflects Mountain View’s vision in altering how societies interact, engage and live in their ideal residential communities.

Mountain View has been implementing the 'Bubble-Free' concept in its 15 real estate projects across Egypt for over 2 years.

Bubble-Free was inspired by a collaboration with Delivering Happiness, the world’s first culture consulting company to implement the ‘Science of Happiness’, which is deeply embedded in Mountain View’s mission.

The ad on Mountain View’s social media platforms reached 31.5 million views and 256 K engagements only one week after release.